A new anti-abortion campaign targeting Georgia’s African-American community makes some startling, yet true statistical claims about Black people and abortion. The “Too Many Aborted” campaign, which consists of billboards and a video (posted below), cites CDC abortion data to make its case against the controversial practice.

The effort, sponsored by Georgia Right to Life, is also lobbying for legislation banning abortion based on race.

While I always have been, and always will be, a staunch supporter of a woman’s right to choose, the campaign does make you think.

Watch the video spot below.